I've been busy Tweeting and Blogging and there is some good stuff posted up there, check it out: << MORE >>

Over the last few months I have been on a quest to gather marketing materials from every high-end club and real estate development in the country, plus a number outside the country. This is partly because I am looking for a second home and partly because I just wanted to see how BAD most marketing really is when orchestrated by traditional ad agencies (like the Porsche campaign).<< MORE >>

A Lacoste polo shirt with a nice alligator on the breast costs 65 pounds in London. In Orlando the exact same shirt costs just 55 dollars or about 22 pounds, 50 pence. A meal in England costs almost exactly the same in dollars as it does in pounds and so is 100% more expensive. Hotels too are exactly double and usually include far fewer amenities. In fact as far as I can tell in my last 8-weeks in Europe everything is 100 to 150% more expensive than in the USA. Everything that is, except one thing.<< MORE >>

The most important information that you will ever have is the contact data (names, addresses, phone numbers and e-mail addresses) of your customers and potential customers. This is true whether you are selling pay and play golf, memberships, resorts or property.<< MORE >>

If you do NOT have a short waiting list, or at least a strong list of 50 plus people that are currently interested in membership then you already have a problem with declining membership, whether anyone wants to admit it or not! Membership sales take time to cultivate and close. Yet every year, you know a few more people are going to drop off your roster (Most clubs close between 1 in 15 and 1 in 20 enquiries).<< MORE >>

As part of the marketing arsenal, Golf Marketing Commander features a new advanced version of our incredible "Campaign Manager." Campaign Manager can be pre-programmed to manage an unlimited number of multi-faceted marketing campaigns. For example, suppose a player has expressed an interest in summer junior golf camps through an online survey, but it's only January. Not to worry. Campaign Manager will AUTOMATICALLY follow up with an e-mail on a prescribed date letting ONLY the players who answered "YES" to junior golf camps know the dates and details of the summer camps. It will follow up again two weeks later with more information and instructions so they can register online! It's even intuitive enough not to send follow up sales messages to those already registered. << MORE >>

As part of an insane marketing test, I'm giving away an in-depth, golf specific "Sales-Training-In-A-Box" program to 100 people today. I should be selling this for $297, but...I'm flat out giving it away. Your cost is zero... zip... zilch!<< MORE >>

In this economy where the majority of clubs are struggling to survive it seems insane to write about How To Never Have a Bad Month Again, but that's exactly what I am going to show you how to do!<< MORE >>

What's really amazing about how quickly Internet marketing is changing is that while those at the top (like Legendary Marketing) are already working on web 3.0, most in the golf industry, including most of the low end web providers and most of the Large Golf Management Companies didn't make it to 1.5 yet. << MORE >>

What I am going to say may upset you, but I'm going to be frank and if you listen with an open mind, I think by the end of this email you will agree with my statement. Not only do I think you will agree with it, but I think you will also see a clear solution to your problem. The problem is that, if you are not tracking your marketing, you are wasting your money! And every time you do another ad, send another letter or run another commercial, you are throwing good money after bad.<< MORE >>